Our Story
“I started this company to pursue progress, embrace change, and shift perspectives. Traditionally, fashion jewelry was put on display for smaller occasions, while earth mined diamond jewelry was adorned for bigger milestones. I always asked myself why it had to be black or white - why couldn’t we bridge this gap and create diamond jewelry that was more attainable? It’s finally time to celebrate life’s everyday moments with diamonds with Avenir.”
- Aalika Shah Parekh (Founder, Avenir Jewelry)
At the heart of Avenir Jewelry, we create diamonds without any compromise. Our intent is to shift the traditional mindset that diamonds are aspirational, by creating jewelry that lets you purchase diamonds more frequently, and beyond just a milestone occasion. With our lab grown diamond jewelry, you get high quality, sustainable, and functional pieces that are affordable and everlasting.
As the age old ‘girl’s best friend’ is looking towards the future, we’re excited for you to join us on this new innovative journey. An evolved creation, a modern interpretation of timelessness, a new accessibility to luxury; step into the world of Avenir Jewelry, where you enjoy your diamonds differently.
Our Signature Style
Our pieces are made to make the real moments sparkle. We focus on statement staples that are fun, playful, and versatile to accentuate your day-to-day style. From a brunch with your girlfriends to a date night with your loved one, from an intimate gathering to a celebratory occasion, our jewelry breathes life into the simpler moments and elevates everyday experiences.